Founded in 2019 in Spanish Harlem, New York City by Troy Hul-Arnold and Elise Mascia, TROY is a small batch American luxury fashion brand rooted in storytelling, sustainability, and craftsmanship. Each collection is an intimate exploration of textiles as narrative—where fabric becomes a vessel for memory, identity, and creative expression.

Guided by a slow fashion ethos, TROY challenges industry norms by prioritizing quality over quantity, process over product, and meaning over mass production. Our pieces are intentionally made in limited runs, honoring the hands that craft them and the communities they represent.

The brand is built on five core pillars: Conscious Creation, Community, Collaboration, Education, and Experience. These values are present in every garment, every interaction, and every story we tell.

At the helm is Elise Mascia, TROY’s Creative Director, whose background in sustainability, community development, and experiential design informs the brand’s holistic approach. From concept to final stitch, Elise ensures each piece embodies intention, beauty, and a deep respect for people and the planet.

TROY isn’t just a fashion label—it’s a movement toward thoughtful living, creative collaboration, and a future where luxury is measured by impact, not excess.