A focus on how mass consumerism has destroyed the specialty of craft in the fashion industry and the development of fashion product as a whole. Based on high demands by the chain,extending from the increasing consumer demand to department stores, seeing demand as opportunity to increase revenue, causing factories to undercut workers' wages with pressure to produce more for less; due to overt advertising and representation in pop culture, which, over the years, has increased mass production, finally giving way to excessive waste in disposable clothing.
